Author: Julia Higg - Category: General Health -
Small businesses don’t have the luxury of blowing thousands of dollars on an advertising campaign. It is important that every penny that they spend on advertising comes back to them through sales. For that reasons, business owners need to consider carefully to invest in online marketing, especially ppc management services (ppc - Pay Per Click Advertising)
Adwords is one of the most popular ways to advertise online today. New campaigns are launched every second, and you’re going to need a good one to stand out from the crowd. The first time stepping into a new market is always challenging, but this guide will help you lay your fears to rest.
There are a few rules everybody should keep in mind when they try to set up and Adwords campaign.
Rule 1: No Search, No Sale
If people are not searching for your product, then you probably aren’t going to sell much of it. You have to use keyword research to figure out what keywords work best for your company. This can be done in house with a little bit of elbow grease or passed off to someone outside of the company.
Rule 2: Don’t Overpay
The most common keywords are also the most expensive keywords. Every pizza joint in the United States wants to have their advertisement next to the keyword “American Pizza”. That keyword will go up in price. Save your money for a keyword that will get you a better return on your investment.
Rule 3: Judge Intent
How ready is the person to buy your product? The closer the person is to purchasing a product, the more an advertisement counts. Your first few advertising campaigns should be directed at people who already want to purchase what you’re selling because those campaigns are less vulnerable than other advertisements.
Calculate your Adwords CPC
CPC stands for cost per click. It is the amount you have to pay every time a person clicks on your advertisement. You should calculate this while preparing your campaign so you know what kinds of keywords are worth going after.
CPC is calculated with:
• How many people who visit your website buy your product
• The amount of money customers spend, on average
• Your profit margin
These combine into the formula (1- profit margin) * (website conversion rate) * (profit per customer) = Maximum Cost per Click
Filling out this formula will enable you to quickly discern which advertising spaces are worth your time and money.
Check Out the Competition
There will be other people looking to purchase the ad space you want. In order to know what your competitor is missing, you will need to research. Competitors have spent a long time pruning and refining their tactics, but that just means they have left holes for you to fill.
There are several services available that will let people look at their competitors’ keyword data for a fee. One is KeywordSpy. This nifty tool allows you to search for keywords that your competitors use and tell when their keywords changed. It creates a graph to show all the keywords. The longer someone has used a keyword the better it is.
Encouraging Customers to Choose You
Getting customers to think your product is the best using Adwords is not very different from advertising in any other medium. You should try to focus your campaign on one feature that is unique to your company, or that your company does particularly well. Tell your customer why they should choose you.
These are some great ways to find out what your best feature is.
• Survey your existing customer base
• Examine your company’s strengths
• Find your competitor’s flaws
• Find a way to improve your image
When you know what your best feature is, you will be able to use Adwords like a professional.
Show Off with Adwords
You have to show the world your best feature. Tell people that your product is worth their hard-earned dollars. Put them at ease by making yourself look trustworthy and make sure your sales pitch is realistic. Finally, throw in a phrase like, “Buy Now.” This is a call to action, and will get your consumers to buy your product.
Adwords can make your small business profitable if you simply have compelling and clear ads. You’ll be able to watch the money roll in with your fancy new online campaign.
Author: Julia Higg - Category: General Health -
My husband and I were married at a very young age of 22 and 20. At the time, we felt so adult and we assumed that everything would come together, just as we had watched everything come together for our parents. We were both lucky, we grew up in strong, middle class, religious families, and by all accounts our parents had raised their children to be successful, independent, and goal-oriented individuals. Although there wasn’t much disapproval surrounding our young marriage, we didn’t realize at the time, that the true test of our marriage would not be our age, it would be our parents.
Describing my parents can be difficult. Although loving to their children, they were not without their flaws. My father, a well-respected cop, had difficulty separating his work and his home life. He was naturally a bit overbearing, and a little too attuned to fine details. I always attributed his personality to the nature of his occupation. After all, seeing the worst in humanity day after day, probably left little faith in the human race. My mom, for lack of a better description, always made sure her kids had all that they needed, despite the fact she lacked a certain maternal instinct.
My husband grew up in a very different environment. Although his father was also very committed to his job as well, he had a certain passion for it that largely kept him at work, instead of at home. He had many friends and hobbies, and spent a great deal of his time out of the home keeping busy. My husband’s mother, was the prime example of a homemaker. Heavily involved in all of her children’s extracurricular activities, and having a certain knack for crafts, she spent countless hours passionately doting over her kids.
The one major thing connecting these four very different people was their ability get involved in all of our affairs as a new couple. Everything from buying our home, to raising our kids, to what we wore and bought at the store was heavily scrutinized. I remember some nights being on the phone with my mother for hours at a time; hours in which she tore apart every aspect of my marriage.
All four of our parents were very vocal with their disapprovals, and my husband and I began to notice a rift forming between us. We were constantly trying to implement the opinions of our parents in our marriage, and spent a vast majority of our time venting our frustrations with the other partner to them. At that time, I hoped I could get some decent advices from couples counselling services. What ensued was a long feud between my husband and my parents, and myself and his parents. Holidays were looked at with dread instead of happiness, and anytime we were in a room with our in laws, tension filled the air.
Arguments between my husband and I quickly seemed to become arguments between my parents and his. Although the four of them were not literally interacting with one another, their ideas and opinions were what came out of our arguments together.
The more often we tried to make our marriage the picture of what our parents expected, the easier it became for us to fight. At the time, we just assumed we would never work. We believed ourselves to be too incompatible to be married. I attributed it to our young age and my husband thought we had taken on too much too soon by involving a home and children. It wasn’t until one night when mid-argument my husband grabbed his phone and called his mom and vented about me in front of my face, that I realized what kept escalating our issues.
We never learned how to resolve problems on our own. We never separated ourselves from our parents, and our parents were still too firmly planted in the protective parent role. We couldn’t find resolutions together because the resolutions were never ours. We didn’t know how to make decisions for ourselves, and didn’t understand how to communicate with one another, because we were too busy trying to hold on the families that we had left behind.
We had both allowed our families to become too involved in our marriage and it became evident that we simply couldn’t make a marriage between my parent’s ideas and his parent’s ideas work. I knew we had to take our marriage back, and so one night we decided to sit down and write out all of the flaws our parent’s relationships. had. We each highlighted the faults of our fathers, and then, the faults of our mothers, and at the end of an emotionally exhausting night I told my husband through tears, “maybe neither one of our families has it exactly right.”
We both knew we had to hold on to that idea to make our marriage work. It was a long path towards any improvement and we had many backslides along the way. All we could hold onto was the idea that our family would only work if we could make it our own family.
Our parents had a difficult time when they realized we were pulling away from them. The phone calls became less frequent, and shorter in duration. They suddenly began not receiving calls about our arguments or major decisions. There were plenty of accusations that my husband was controlling me, and I was controlling my husband. We knew that despite the criticism, we had to establish ourselves as our own family.
We focused our energy on connecting with one another. We wrote letters to one another, we went out together often, and spent long hours talking. The more we connected, the more we grew backbones, and when our parents voiced an opinion about how we were handling our marriage incorrectly, we had enough confidence to stand up for one another and for ourselves.
Over time our parents began to see how much better our marriage had gotten without their involvement. They noticed how much happier and self-reliant we became. The more happiness they saw in our marriage, the better they felt about who we chose to spend their lives with. Our marriage became stronger, and our families were slowly integrated back into our lives in a more positive way. Today, we have great relationships with our in-laws, but we know that the issues between us would have ruined our marriage had we not taken a step back and realized our marriage was our own.